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Our Company

La Pur is one of a kind! Its collection brings together highly acclaimed designers in the world of fine jewelry to provide customers with the latest trends, unique pieces, as well as timeless treasures. Every piece of jewelry is hand picked by La Pur's owner Cher He. Elegance and uniqueness are the two key elements of her fashion statement. Whether you are looking for a classic pearl necklace or a pair of modern everyday earrings, La Pur Jewelry offers something, just for you! 

Our pearl quality

Fine pearls last a lifetime and are very much like memory boxes. Pearls can tell a story of countless cherished moments and can be passed on from generation to generation.

Pearls do not have a universal grading system like diamonds, the most commonly and internationally used A, A+, AA, AA+, and AAA. Pearls of AAA are recognized as gem-quality with flawless complexion, very round shape, and intense luster.

Our South Sea and Akoya pearls are quality of AA and AAA.


By mail:         PO Box 17, Albertson, NY 11507 United States

By Phone:      516-304-8208 | 917-669-4853

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